Brazilian Artist Nunca and Nike Collaboration

September 20, 2011

Nike teamed up with Brazilian Street Artist Nunca to design a special team kit for his nation last year’s FIFA World Cup.

via freshnessmag.com

Brazilian street artist Nunca addresses the effect of globalization on a society caught between exporting its culture and embracing foreign products. Blunt expressions are engraved into the walls of Brazil, doused in paint and branded with the logo of Naique (NIKE). His characters are frozen in a struggle to maintain the authentic culture of Brazil while adapting to an influx of foreign goods on the global market.

via friendswelove.com

via fatcap.com