Favorite Cereal Mascot

Cereal Mascots have captured the imagination of kids for decades. Not surprisingly so, now that fascination has turned to nostalgia for adults. This leads us to debate which were the best mascots of all time. Check out our favorites below.

Favorite Cereal Mascot

Chrissie: Cap’n Crunch (Quaker Oats)

Oh Cap’n, my Cap’n. You tore the roof out of my mouth but I still loved ye. If love could be measured in pain, I’d say that few cared for you as much as I. Remember that time you got lost somewhere in the galaxy? The cereal boxes yelled out to me from the shelf, a call to duty: “Help find Cap’n Crunch!” Each box revealed a new set of clues of which I had to collect all! Shredded mouth and all, I sent my mom to the grocery store with Cap’n Crunch on the list. At the point where I felt I might not be able to fight any longer through the pain that wretched out from my tender pink gums, I finally found you! You were in the Milky Way.

Amber: Magically Delicious Lucky Charms (General Mills)

General Mills is the master mind behind all great cereal. Introducing Trix, Kix, Cheerios, Count Chocula, Wheaties, and Lucky Charms. But, Lucky Charms filled with frosted oats and colored marshmallows is by far the best of my childhood cereals. I love how the leprechaun urges “laddies” and “lassies” aka Moms to buy the most exciting cereal. The kids are always chasing the leprechaun to catch his pot of gold and to enjoy the marvelous cereal. The fun part about this cereal was memorizing all of the names of the marshmallows. It started with pink hearts, yellow moons, orange stars, and green clovers. The lineup has changed over the years, with blue diamonds in 1975. Purple horseshoes in 1984, red balloons in 1989, rainbows in 1992, pots of gold in 1994, leprechaun hats in 1996, shooting stars in 1998, and hourglass in 2008. I can’t get enough of those marshmallows… mmm yum.

Taglines:

  • They’re Magically … Delicious!
  • They’re Always After Me Lucky Charms!
  • Pink Hearts, Yellow Moons, Orange Stars, Green Clovers, and new Blue Diamonds!
  • Pink Hearts, Orange Stars, Yellow Moons, Green Clovers, Blue Diamonds, and Purple Horseshoes! And now with new Red Balloons.
  • Hearts, Stars, and Horseshoes, Clovers, and Blue Moons, Pots of Gold, and Rainbows, and me Red Balloons!

Jonathan: Crispy Critters Cereal (Post Cereals)

Waking up super early every Saturday morning as a kid to watch cartoons in 1987, I was sure to get a least 1 or 2 viewing of the ‘In-dubitably’ awesome commercial for Crispy Critters Cereal by Post. You know, I’ve never eaten this cereal in my life, but the jingle was never to be forgotten. Check out the song and the commercial video on YouTube. I shed a little *tear (sniffle) in the corner of my eye watching this.

Roxy: Frosted Flakes (Kellogg’s)

Tony The Tiger

…because he’s “GRRRRRRRRRREAT!!!”…obviously.

Tony was the first cereal “mascot” I noticed, and became one of the first real experiences with branding I had as a youngster.

Eugene Kolkey, from Chicago-based design agency Leo Burnett created the tiger in 1952. To get the title of “Kellogg mascot”, Tony competed against three other characters for cereal stardom. Elmo the Elephant, Newt the Gnu, and Katy the Kangaroo, all lost to Tony the Tiger (note the alliteration).

Tony has appeared on the Frosted Flakes cereal box for over 50 years. He’s gone through several incarnations, but the bandana has always been a staple of his outfit. The only small change; the name “Tony” was added to his bandana in 1978. His colors have always stayed the same, and his basic shape has only been slightly refined. He still retains his yellow eyes. A timeline of his different “looks” can be seen in the header above.

A star of screen as well as print, Tony has appeared in several commercials featuring Frosted Flakes and their “Grrrrreatness!”. The message is always that Frosted Flakes are not only a great part of a balanced breakfast, but that they also make you stronger, healthier and more energetic (like a tiger).

Eric: Cookie Crisp Cereal (General Mills)

The first Cookie Crisp mascot was Jarvis. He was a wizard, Merlin type character. With the wave of his wand and a magical chant he would turn bowls of cereal to cookie jars. But, his is not the character I remember from my childhood.

The character I remember was the Cookie Crook. He made his debut as an anti-hero mascot who would always attempt to steal the Cookie Crisps, but was always stopped by Officer Crumb a.k.a. Cookie Cop. Officer Crumb was the Cookie Crook’s arch nemesis, who was always spoiling Cookie Crook’s plan to steal the Cookie Crisp.

I was a bad kid growing up so I always thought the Cookie Crook was cool. Hahaha. I would always interested in how he would try to steal the Cookie Crisp and how he would get caught.

Freddie: Cinnamon Toast Crunch (General Mills)

I’m a kinda guy who likes their breakfast hot and heavy, and made with lots of different colorful components. But as far as cereal goes, my pick would have to be Cinnamon Toast Crunch. There’s something about the blending of the cinnamon with the milk and the crunch of the gram that makes this cereal a straight shooter on my palette. The ending isn’t all that bad either. And by ending, I mean the holding of the bowl to your face and spooning the remaining bits of soggy grams while slurping the last of the discolored milk which has now become a happy medium of sugar, cinnamon, and all kinds of dancing goodness.

Chimmy: Rice Krispies (Kellogg’s)

Growing up all I ever ate was Rice Krispies. Watching cartoons there were always commercials with Snap Crackle and Pop teaching me to listen to the bowl and listen to all the sounds emitted from the bowl. I don’t actually remember the cartoons much, but I do remember reading over and over the box in the morning before heading out to school.

The words SNAP! CRACKLE! POP! first appeared on the front of a Kellogg’s Rice Krispies cereal package in 1932. Snap ran solo initially on a side panel and Crackle and Pop joined the print ads in the early 1930s.

Snap is always portrayed with a baker’s hat and Pop with the military cap of a marching band leader. Crackle’s red or striped stocking cap leaves his occupation ambiguous. Corporate promotional material describes their personalities as resembling brothers. Snap is the oldest and a problem solver, Crackle is an unsure “middle child” and Pop is a mischievous youngster.

Although any kid growing up in the States know them as Snap Crackle and Pop, around the world they’re known as

Germany – Knisper! Knasper! Knusper!
Sweden – Piff! Paff! Puff!
South Africa – Knap! Knaetter! Knak!
Canadian French – Cric! Crac! Croc!
Mexico – Pim! Pum! Pam!

Who’s your favorite cereal mascot?