OSiS+ Barber in a Box
OSiS+, a Schwarzkopf sub-brand, recently introduced in the United States, wanted to target barbers and highlight how OSiS+ products are superior when it comes to their clients.
The OSiS+ and Eat.Sleep.Work. collaborated with international hairstylist and master barber, Matty Conrad, to create a marketing campaign primarily focused on a small, unique demographic Schwarzkopf had not addressed before. Targeting barbers and their needs, OSiS+ wanted to highlight that their men’s line complimented their client’s requests.
Modern Meets Vintage
The project consisted of two OSiS+ Barber in a Box packaging kits, marketing materials and a contest website design. Visually, the creative direction was to mimic the old fashioned barber shop feel. Vintage appeal with modern imagery brought the campaign a unique look to captivate the targeted male demographic. We’d say it came out looking pretty handsome.
And The Award Goes To
Our hard work paid off and landed us two finalist positions in the 2015 OMMA Awards. We came out with the OMMA’s Integrated Online Campaign Member’s Choice Award.