In 2021, ESW partnered with Los Angeles-based brand agency, AreaLab, to relaunch a new visual brand identity and website for Clean Energy, North America’s largest provider of RNG for the transportation industry.
The brand was completely overhauled in all aspects. The strategy is to address the urgency of climate change and reducing carbon by moving away from diesel and promoting RNG as the cleanest fuel solution for heavy-duty trucks. It is better for the environment, the health of the drivers, and the air that we breathe.
ESW and Clean Energy Fuels have worked together since 2014, and will continue to work together with the common goal to achieve zero-carbon by the year 2025.
The new website project began as an exercise in mining and analyzing traffic statistics, behavior flows and demographics which helped us architect a best-in-case user experience.
Learn more about Clean Energy and experience the new brand identity by clicking below to visit the new website.