Project Explorer

Clean Energy Fuels

2015 – Present

Clean Energy’s goal was to give the general public a visual of credibility, and marketability to the general public as an educational tool explaining and defining what impact fossil fuels have on the planet and the benefits and upsides to converting American transportation to an alternative fuel.

A complete overhaul of the website design was executed alongside a new mobile website. The solution to forward-face Clean Energy to the general public, the strategy was to create visual infographics to easily translate the message in a simple, understandable fashion.

ESW and Clean Energy Fuels have worked together since 2014, and aim to work together to find success at each juncture of the working relationship. Due to the length of the partnership, ESW is able to analyze and execute the data from the website and take action very quickly due to the enormous bank of knowledge ESW has gained from working with Clean Energy Fuels.

An exercise in user experience, as well as applying the new brand identity created by Los Angeles-based design agency, Area Lab. The new brand dictated the content strategy as well as the overall tone or voice of the language. A complete overhaul of the website design was executed alongside a new mobile website. The solution to forward-face Clean Energy to the general public, the strategy was to create visual infographics to easily translate the message in a simple, understandable fashion. Whilst the investor, corporate and press room remain important, these pages were tucked into a sub-menu underneath the About Us section.