Schwarzkopf Professional is a leader in the hairdressing market who produce products to bring the latest fashion trends through color, styling, and care.
Branding Strategy Friendship
Headquartered in Germany, Schwarzkopf branched out to the U.S. in the early 2000s through the route of salons and professionals only. The challenge is to expand brand awareness and exposure in a new market that has never heard of the brand.
Eat.Sleep.Work. creates numerous marketing materials yearly highlighting the top fashion trends and showcasing Schwarzkopf Professional’s highly innovative products through high quality marketing and advertising collateral; including award-winning package design to monthly newsletters.
Schwarzkopf Professional continues to lead the market in trends and product in the hairdressing market in the United States competing in the likes of Wella, Goldwell and Redken; and continues to grow post acquisition by Düsseldorf headquartered manufacturing conglomerate, Henkel AG & Company, KGaA.