Vets Advocacy desired a digital and social presence to bring Los Angeles awareness of the West Los Angeles VA Campus and the possibilities available to house homeless veterans and offer them and their families the support they need.

The Problem

With zero social existence, Eat.Sleep.Work. initiated a social marketing plan to gain exposure to the #VATheRightWay campaign and start traction in the LA County using social platforms: Facebook, Twitter and Instagram along with an updated website.

Reimagining West LA VA.

Eat.Sleep.Work. created a simple to use website highlighting the Draft Master Plan of the campus as well as useful information for veterans visiting the site.

Take the #Pledge

A secondary campaign under #VATheRightWay was created focusing on social platforms encouraging supporters to share their #Pledge on Facebook, Twitter and Instagram using the hashtag #VATheRightWay and then nominate their friends in the Los Angeles community to join the movement.


Vets Advocacy’s online presence improved with increased unique visitors as well as returning users as a result in a refined SEO and more consistent social media strategy.

Colors & Typography

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