Vets Advocacy

Vets Advocacy desired a digital and social presence to bring Los Angeles awareness of the West Los Angeles VA Campus and the possibilities available to house homeless veterans and offer them and their families the support they need.

With nearly zero social existence, Eat.Sleep.Work. initiated a social marketing plan to gain exposure to the #VATheRightWay campaign and start traction in the LA County using social platforms: Facebook, Twitter and Instagram along with an updated website.

Vets Advocacy Homepage Design

Reimagining West LA VA.

Eat.Sleep.Work. created a simple to use website highlighting the Draft Master Plan of the campus as well as useful information for veterans visiting the site.

Vets Advocacy Draft Master Plan
Vets Advocacy Mobile Experience
Take the pledge

Take the #Pledge

A secondary campaign under #VATheRightWay was created focusing on social platforms encouraging supporters to share their #Pledge on Facebook, Twitter and Instagram using the hashtag #VATheRightWay and then nominate their friends in the Los Angeles community to join the movement.

Colors & Typography

Vets Advocacy Colors and Typography
VATheRightWay Pledge