Project Explorer

Schwarzkopf Professional

A leader in the hairdressing market who produce products to bring the latest fashion trends through color, styling, and care.

Schwarzkopf branched out to the U.S. in the early 2000s through the route of salons and professionals only. The challenge is to expand brand awareness and exposure in a new market that has never heard of the brand.

Eat Sleep Work creates numerous marketing materials yearly highlighting the top fashion trends and showcasing Schwarzkopf Professional’s highly innovative products through high quality marketing and advertising collateral; including award-winning package design to monthly newsletters.